Monday, October 8, 2007

American Media continued....

By the 20th century, objectivity began to introduce into American journalism and radio chipped away at the newspaper monopoly on the news circuit. American newspaper families started to go corporate, losing control to shareholders. TV took away another chunk of newspaper readership. From 1960-2000s, media consolidated in nearly every form: print, radio, TV. News consumers, expecting objectivity, have grown increasingly frustrated with the mainstream media. They viewed it as too liberal, unapproachable, non-responsive, arrogant, slow to admit mistakes, etc... Until the Internet, news consumers had few choices: power concentrate, barriers to entry into new businesses were high. Conservative talk radio filled the need in the 1990s... but only a few voices could be heard. FOX news came along (right-wing, unsophisticated) and soon crushed CNN in the ratings. Now, newspaper readership is experiencing unprecedented declines. It is interesting to see how people are relying more and more on news outlets like FOX news and video searches like YouTube and so forth and less on the good old fashioned newspaper. OO how the American media has evolved...

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