Tuesday, October 9, 2007

Hilary Clinton - "1984"

Hilary "1984"This ad demonstrates the power of viral campaigning. It illustrates a very sophisticated and creative ad construction. It has been labelled as the "political phenomena of 2008." It was not tied to any candidate so no one took responsibility of it in the media. For 2 weeks, the mastermind remained a mystery. Arianna Huffington, who has one of the most popular political websites, sent out about thirty people to find the mystery author. The mastermind turned out to be 33-year old Philip de Vellis who was fired/quit (changes depending on who you talk to) immediately. The ad demonstrated the ability and power ordinary people have over news media and over the campaigning agendas. It shows the swarm power of bloggers and the Internet. More importantly, it demonstrates the fact that the future of American politics rests in the hands of ordinary citizens. As one put it, "It is not the first citizen ad, and it will not be the last...."

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